Beyond the Bottom Line: Interview with Craig Pennland at Eurolink®
- Peyton Silvius
- Sep 15
- 3 min read
How Eurolink is Supporting Second Chances Through Social Enterprises
// Building a Legacy of Faith
Craig Pennland is no stranger to building things that last. For 25 years, he’s led Eurolink Fastener Supply Service in Greer, South Carolina, supplying metric nuts, bolts, and screws across North America. Beyond his role as President and CEO, Craig is a husband of 35 years, a father, and a man of faith. His story reveals how God has used both business and generosity to impact lives far beyond the walls of his company.
Craig’s connection to JUMPSTART SC began in the living room of a friend. Invited to hear about a faith-based nonprofit, Craig and his wife quickly recognized a mission that resonated deeply with their values. “I didn’t think twice about having men who were getting a second chance come work at my home or business,” Craig recalls. “If they were part of JUMPSTART SC, I knew they’d already proven their commitment.”
What began as landscaping projects around his house and cabin soon grew into something much bigger — JUMPSTART SC played a vital role in helping landscape Eurolink’s new headquarters. For Craig, the partnership was never about “just” landscaping. It was about trust, professionalism, and treating people with dignity.
“I went in intentionally not treating them differently than any other contractor,” he explains. “I offered respect, a bottle of water on a hot day — and in return, I was blown away by their professionalism and gratitude.” That respect turned business transactions into personal relationships. Weekly interactions at Eurolink led to familiar faces at JUMPSTART SC game nights, deepening his connection with the men rebuilding their lives in the transitional program.
// Creating a Culture of Giving
Craig’s faith also shapes the way he runs his company. Inspired by the Hobby Lobby family’s example of corporate tithing, Craig began setting aside a percentage of Eurolink’s profits — matching what he gave employees in bonuses with gifts to the community.
To keep generosity from being “just Craig’s decisions,” he launched an internal system of employees who research and select nonprofits to support. Each year, they decide together where Eurolink will give, ensuring the whole company is invested in the mission. “It’s not just about me writing a check,” Craig says. “It’s about the team choosing causes that matter to them."
He shared that one of the things he values most about JUMPSTART SC is its social enterprises — JUMPSTART Landscaping and JUMPSTART Catering & Events. By using these services for needs he already has, he isn’t just checking off a business task. He’s also investing in a ministry that’s directly impacting our community for the better.
When asked why he invests time, money, and trust in JUMPSTART SC, Craig doesn’t hesitate:
“Second chances. None of us deserves them, but God gives them anyway. If He offers us a second chance, who am I not to do the same for others?”
Craig believes the reason JUMPSTART SC’s model works is that it is rooted in faith. “Society will let people down. God won’t. And when men and women put Him first, the results are undeniable.”
// An Invitation to Other Leaders
To fellow business leaders, Craig offers a challenge:
“God has put you in a unique position to lead a company. Your resources aren’t just for you; they’re to bring Him glory. When you partner with JUMPSTART SC, you’ll get back far more than you invest. And you can do more than write a check. You can give people meaningful work that restores dignity.”
// Gratitude That Overflows
Reflecting on all God has done, Craig’s gratitude runs deep — for his wife of 35 years, his sons, his faithful staff, and his company that has become a testimony in an industry where faith is rare. “God never said life would be perfect,” Craig shares. “But He’s been faithful every step."
Craig’s story is a reminder that business can be more than transactions. It can be a ministry, a testimony, and a way to build God’s kingdom here and now. By partnering with JUMPSTART SC, he has seen firsthand how faith and opportunity can transform lives, including his own.
Watch the FULL Video Interview:
Thank you to Craig Penland and the Eurolink Team for supporting us in our mission to serve our community by breaking the cycle of recidivism in South Carolina!
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